BEHIND IGNITE
IGNITION STARTS WITH ENERGY
At Ignite, we understand business.
We also understand that each business is unique, and that no one knows it better than the team on the ground. We work closely with our clients to establish thorough knowledge of your industry, revenue streams, staff and customer potential.
We are driven by the metrics that count, and we use cross-platform data to audit, inform & plan your next steps.
This means we can place your business GOALS at the center of our strategy.
Once we understand the whole picture, we develop robust short-term and long-term strategies that will help your organisation achieve your marketing & business goals. As Frational CMO’s, we work closely with both your organization’s c-suite executives, leadership team, and the marketing talent to execute the day-to-day actions.
the CMO expertise you need, at a fraction(al) of the cost
Leadership & experience cannot be learned overnight. We have light years of experience in business, across industries, with fundamental knowledge of 360-degree integrated marketing systems, through-the-line, in both traditional and digital spheres.
Our team is piloted by industry leaders Pam Newman and Nina le Roux-Marais who have a shared experience of over thirty years; and a team of firestarters to facilitate implementation.
We have created a tight network of highly skilled bright sparks who will kickstart change & accelerate growth for your brand.
Nina Le Roux-Marais
A powerful driver of change, Nina is a no-nonsense dynamo with a built-in winning streak.
Her focus lies with creativity and problem solving and defines ambition through the measurable success of her clients. Nina thrives on successfully juggling and swiftly delivering, to move on to the next cycle of their business needs.
With a wealth of hands-on experience in traditional marketing and digital marketing, through-the-line, Nina has led multi-disciplinary teams within large corporations and worked with businesses in all stages of their life-cycle. She understands how to connect business with their most valuable assets – their customers. Linear thinking is not in her repertoire.
Business analysis and insights to fuel change, strategy development and content creation.
Pam Newman
With a single-minded focus and ability to generate creativity in a white walled room, Pam’s experience and pragmatism is the perfect counterpoint to the sometimes confusing and chaotic arena of modern business.
With numerous businesses of her own under her belt, she lives and breathes entrepreneurialism, understanding what it takes to be the golden bullet in business.
With an extensive background in online marketing, and a Masters in Business and Technology, Pam brings tested industry knowledge and practical know-how to the business. Her overarching drive is empowering people, and in her spare time runs training and upskilling workshops for female entrepreneurs.
Innovation, learning and development, brand and business audits