MARKETING TRUTHS EVERY BUSINESS OWNER SHOULD KNOW We get it: this world of marketing can be pretty confusing. You may be overwhelmed with different techniques and strategies to get on top of your online marketing, everyone claiming to have “The Winning Formula” but how do you know which one is right for you? Then you’re faced with All The Jargon...
EVERYTHING YOU NEED TO KNOW ABOUT THE INSTAGRAM ALGORITHM 2022 Okay – this is going to be a long chat – better grab yourself a cup of coffee before we get into it! Ready? Okay, here we go. LET’S START WITH WHAT THE ALGORITHM ACTUALLY IS: Have you ever noticed that when you like someone’s posts, you tend to see...
Nurture, NOT Nature - How to Harness the Power of Creativity Were you "born creative"? And if not, can creativity be instilled? We ALL know people - heck we may even BE people - who grew up believing they aren’t creative because someone in high school told them they weren’t good at art. But what even qualifies as creativity? We’re...
Welcome to the NEW digital Since 2020, digital adoption has taken a quantum leap at both the organizational and industry levels. A recent McKinsey Global Survey has found that responses to COVID-19 have sped up the adoption of digital technologies globally by several years—and that many of these changes could be here for the long haul. Since 2020, digital adoption...
"Let the interns take care of it – they know Facebook, right"? Adapting and pivoting to digital is not something to keep the marketing interns busy - it is a fundamental for forward-thinking and growth-minded businesses. It is virtually impossible for any businesses to continue to grow without digital marketing being one of the pillars of their business strategy. We’ve...