Building your business: Feel the fear and do it anyway Starting your own business can be the most exhilarating ride you’ll ever go on. It’s a wild roller-coaster and you’re not wearing a seat belt. And yet there is something that drives you to make this decision; to take this bold, crazy step into entrepreneurship. There is...
MARKETING TRUTHS EVERY BUSINESS OWNER SHOULD KNOW We get it: this world of marketing can be pretty confusing. You may be overwhelmed with different techniques and strategies to get on top of your online marketing, everyone claiming to have “The Winning Formula” but how do you know which one is right for you? Then you’re faced with All The Jargon...
Do you have a marketing strategy? Be honest, do you? We’ve had so many conversations with business owners who have spent a fortune on their marketing, but can’t see the results of their efforts. They have tried a combination of content and platforms without much success or clue of where they’ve gone wrong. And as soon as the word **STRATEGY**...
EVERYTHING YOU NEED TO KNOW ABOUT THE INSTAGRAM ALGORITHM 2022 Okay – this is going to be a long chat – better grab yourself a cup of coffee before we get into it! Ready? Okay, here we go. LET’S START WITH WHAT THE ALGORITHM ACTUALLY IS: Have you ever noticed that when you like someone’s posts, you tend to see...
Nurture, NOT Nature - How to Harness the Power of Creativity Were you "born creative"? And if not, can creativity be instilled? We ALL know people - heck we may even BE people - who grew up believing they aren’t creative because someone in high school told them they weren’t good at art. But what even qualifies as creativity? We’re...
Do you find yourself feeling like you’re sinking deeper into the quicksand of life, day after day? The more you struggle, the deeper you sink? You’re not even sure how you got here: it was a slow descent but now you can’t move. You’re powerless, your breath comes in ragged gasps and you can’t see how the heck you’re going...
Social media is the bomb, right?! 💣 It is an integral part of building brand exposure and can help us create exactly the tone, messaging and image we want our brand to embody. BUT it can also make us feel like we are bombing out, with those darn algorithms making it really hard with to gain organic engagement and...
A tale of adding value and gaining trust Content Marketing – yet another intimidating marketing phrase aimed at scaring clients into submitting to retainer fees. But what does it actually mean? And how will it help your business? In short, it’s figuring out how to package your offering to the world. It’s planning and structuring your message and deciding what...