Unlocking Growth: The Power of hiring a Fractional CMO If you’re a business owner, we understand how challenging it can be to navigate the ever-changing landscape of marketing. And although you have probably tried to do your own marketing at some point in your business, it’s become clear that it isn’t, and shouldn’t be your job, right? The next challenge...
Do you have a marketing strategy? Be honest, do you? We’ve had so many conversations with business owners who have spent a fortune on their marketing, but can’t see the results of their efforts. They have tried a combination of content and platforms without much success or clue of where they’ve gone wrong. And as soon as the word **STRATEGY**...
10 FREE Ways to Drive Traffic to Your Website We all know that to stand a chance of having a successful business, you NEED to have a well-designed, easy-to-navigate website. It doesn’t matter whether you run an e-commerce store, a service-based business or a brick and mortar establishment, getting more web traffic is the easiest way to tell people about...
EVERYTHING YOU NEED TO KNOW ABOUT THE INSTAGRAM ALGORITHM 2022 Okay – this is going to be a long chat – better grab yourself a cup of coffee before we get into it! Ready? Okay, here we go. LET’S START WITH WHAT THE ALGORITHM ACTUALLY IS: Have you ever noticed that when you like someone’s posts, you tend to see...
Welcome to the NEW digital Since 2020, digital adoption has taken a quantum leap at both the organizational and industry levels. A recent McKinsey Global Survey has found that responses to COVID-19 have sped up the adoption of digital technologies globally by several years—and that many of these changes could be here for the long haul. Since 2020, digital adoption...
"Let the interns take care of it – they know Facebook, right"? Adapting and pivoting to digital is not something to keep the marketing interns busy - it is a fundamental for forward-thinking and growth-minded businesses. It is virtually impossible for any businesses to continue to grow without digital marketing being one of the pillars of their business strategy. We’ve...
Social media is the bomb, right?! 💣 It is an integral part of building brand exposure and can help us create exactly the tone, messaging and image we want our brand to embody. BUT it can also make us feel like we are bombing out, with those darn algorithms making it really hard with to gain organic engagement and...
A tale of adding value and gaining trust Content Marketing – yet another intimidating marketing phrase aimed at scaring clients into submitting to retainer fees. But what does it actually mean? And how will it help your business? In short, it’s figuring out how to package your offering to the world. It’s planning and structuring your message and deciding what...