Welcome to the NEW digital Since 2020, digital adoption has taken a quantum leap at both the organizational and industry levels. A recent McKinsey Global Survey has found that responses to COVID-19 have sped up the adoption of digital technologies globally by several years—and that many of these changes could be here for the long haul. Since 2020, digital adoption...
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"Let the interns take care of it – they know Facebook, right"? Adapting and pivoting to digital is not something to keep the marketing interns busy - it is a fundamental for forward-thinking and growth-minded businesses. It is virtually impossible for any businesses to continue to grow without digital marketing being one of the pillars of their business strategy. We’ve...
Do you find yourself feeling like you’re sinking deeper into the quicksand of life, day after day? The more you struggle, the deeper you sink? You’re not even sure how you got here: it was a slow descent but now you can’t move. You’re powerless, your breath comes in ragged gasps and you can’t see how the heck you’re going...
Social media is the bomb, right?! 💣 It is an integral part of building brand exposure and can help us create exactly the tone, messaging and image we want our brand to embody. BUT it can also make us feel like we are bombing out, with those darn algorithms making it really hard with to gain organic engagement and...
A tale of adding value and gaining trust Content Marketing – yet another intimidating marketing phrase aimed at scaring clients into submitting to retainer fees. But what does it actually mean? And how will it help your business? In short, it’s figuring out how to package your offering to the world. It’s planning and structuring your message and deciding what...